Why farm-named teas matter
Most Japanese tea sold in the West is unnamed blends. They're labeled by type — "matcha", "sencha", "hojicha" — but there's no way to know which farm grew it, which cultivar was used, or how it was processed. The quality and flavor varies enormously from farm to farm.
Named producers
Every tea we carry is tied to a specific farm or cooperative. Chiyonoen is a husband-and-wife operation in Yame, Fukuoka. The Kinezuka family grows fukamushi sencha in Fujieda, Shizuoka. You know exactly who grew your tea.
Transparent pricing
We price 1:1 with Yunomi.life, Japan's most respected English-language tea marketplace. No markup — just faster US shipping and a curated selection.
Three growing regions
Wazuka/Uji (Kyoto) for shade-grown matcha and gyokuro. Fujieda (Shizuoka) for sencha and naturally-grown matcha. Yame (Fukuoka) for heritage gyokuro. Each region has a distinct character.
The farms we work with
Chiyonoen Tea Garden
Masashi and Eri Harashima's third-generation farm at 600m elevation in Yabe Village. They use traditional shelf-and-straw shading for their heritage gyokuro — a method practiced at this farm since 1968.
Chiyonoen Heritage Gyokuro — $50.36 →NaturaliTea (Kinezuka family)
The Kinezuka family's naturally-grown cooperative in Fujieda. Their fukamushi (deep-steamed) sencha uses the Yabukita cultivar. Their matcha is grown without agrichemicals in Shizuoka's experimental tea-farming region.
Fujieda Matcha — $22.45 →Shogyokuen
Shogyokuen specializes in premium ceremonial matcha from Wazuka — one of the oldest matcha-producing villages in Japan. Shade-grown, stone-milled matchas with deep umami and vivid color.
Shogyokuen Iwai no Shiro — $55.67 →Obubu Tea
Obubu is a Kyoto-based cooperative known for transparent, direct-trade sourcing. Their dark-roasted hojicha produces a deep, caramel-forward cup with minimal caffeine — one of the most accessible teas in the catalog.
Obubu KY012 Hojicha — $8.80 →Not sure where to start?
Beginner
Start with Obubu Hojicha ($8.80) — forgiving to brew, low-caffeine, and a great intro to real Japanese tea. Or try the Matcha Starter Kit ($42.00): our most popular everyday matcha and a bamboo whisk.
Shop beginner picks →Matcha drinker
Fujieda Matcha ($22.45) is the everyday choice — naturally grown, smooth, excellent in lattes. For ceremony or gifting, Shogyokuen Iwai no Shiro ($55.67) is the premium option from Wazuka.
Read our matcha guide →Serious enthusiast
Chiyonoen Heritage Gyokuro ($50.36) — grown at 600m in Yame with traditional straw shading. Brew at 50–60°C for 90 seconds. One of the most complex teas in the catalog.
Read our gyokuro guide →10% off your first order
Use code MIDORY10 at checkout. No minimum order. Free shipping on orders over $50.
Shop now →Guides we've written
Honest, practical guides for anyone learning about Japanese tea.